Jakett & JKT New York
As with people, it is the imperfections that make our jackets singularly beautiful. Â
For our client, Jakett we were tasked with telling the story of their product. We shot each leather type in it’s own distinct way and then created deliverable to tell the story.
Our Solution: To celebrate “The Beauty in Imperfection.” As with people, it is the “imperfections” that make our Jakett’s inherently beautiful. After the shoot we created a series of informative and educational print books and digital campaigns that explain the craftsmanship and detail that goes into making the final piece. Representing each skin in a unique way to show the diversity of skill & finishes. Those “imperfections” are what make your Jakett one of a kind.
Deliverables: Guidebooks, Social Media Strategy & Monthly Retainer, Product Photoshoots, Seasonal Photoshoot, Sales Team Tools, etc.