Filters
Rally Around A Shared Vision
The building blocks upon which your brand story, identity, vision and voice are built. A collection of distinct attributes, they form a set of rules by which any expression of your brand or products should abide: a guide for internal development, and a gauge for external measurement.
What Do They Achieve?
• Consistent Communication
• Aligns product with your ethos
• Inspiration & Functionality
• Guidelines
• Etc.