Identities
Think + Look + Feel
A visual language that’s understandable to all. Your identity is your brand signature— how you take ownership of your brand story and how your consumers take note of your individuality. Identity is the connective tissue between the visual and verbal. Grounded in intensive research, sketching, and prototyping.
What Makes It Up?
• Logo / Iconography
• Color Story / Style Guide
• Visual Vocabulary
• Packaging Standards
• Etc.
KIIND OF
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_11-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_12-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_14-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_15-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_16-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_17-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_18-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_19-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_20-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_21-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_22-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_01-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_23-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_02-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_04-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_05-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_06-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_07-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_08-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_09-scaled
KIINDOF_IDENTITY-PACKAGING-SYSTEMS_Page_10-scaled
NASH Identity
Nash.028
Nash.025
Nash.024
Nash.030
Nash.032
Nash.033
Nash.034
Nash.031
NASH_WORKSHOP_1_TO SEND_Page_40
NASH_WORKSHOP_1_TO SEND_Page_39
Nash.035
Nash.036
Nash.037
Nash.038
NASH_WORKSHOP_1_TO SEND_Page_38
Nash.039
NASH_WORKSHOP_1_TO SEND_Page_29
NASH_WORKSHOP_1_TO SEND_Page_30
NASH_WORKSHOP_1_TO SEND_Page_31
NASH_WORKSHOP_1_TO SEND_Page_32
NASH_WORKSHOP_1_TO SEND_Page_33
NASH_WORKSHOP_1_TO SEND_Page_34
NASH_WORKSHOP_1_TO SEND_Page_35
NASH_WORKSHOP_1_TO SEND_Page_36
NASH_WORKSHOP_1_TO SEND_Page_37
Amalgamated Identity
2018_07_02_STEVEN_SICULAR_WEBSITE_1674
2018_07_02_STEVEN_SICULAR_WEBSITE_1672
2018_07_02_STEVEN_SICULAR_WEBSITE_1671
2018_07_02_STEVEN_SICULAR_WEBSITE_1669
2018_07_02_STEVEN_SICULAR_WEBSITE_1668
2018_07_02_STEVEN_SICULAR_WEBSITE_1666
2018_07_02_STEVEN_SICULAR_WEBSITE_1663
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
Lafayette Tailors Identity
Lafayette Tailors Identity
LT_Look_and_Feel-copy-2
lafayette-taylors-logo
BB Flat Iron Identity
2018_07_02_STEVEN_SICULAR_WEBSITE__0223
2018_07_02_STEVEN_SICULAR_WEBSITE__0224
2018_07_02_STEVEN_SICULAR_WEBSITE__0230
2018_07_02_STEVEN_SICULAR_WEBSITE__0231
2018_07_02_STEVEN_SICULAR_WEBSITE__0233
2018_07_02_STEVEN_SICULAR_WEBSITE__0237
2018_07_02_STEVEN_SICULAR_WEBSITE__0226
2018_07_02_STEVEN_SICULAR_WEBSITE__0227
2018_07_02_STEVEN_SICULAR_WEBSITE__0229
Red Fleece Identity
BB_REDFLEECE_LABELS_020113-2_Page_2
BB_REDFLEECE_LABELS_020113-2_Page_4
BB_REDFLEECE_LABELS_020113-2_Page_6
Screen-Shot-2019-02-22-at-4.50.41-PM
2018_07_02_STEVEN_SICULAR_WEBSITE__0162
2018_07_02_STEVEN_SICULAR_WEBSITE__0163
2018_07_02_STEVEN_SICULAR_WEBSITE__0168
2018_07_02_STEVEN_SICULAR_WEBSITE__0160
2018_07_02_STEVEN_SICULAR_WEBSITE__0161
H-D Riding Gear Identity Exploration
RidingGear_Celebration_Page_03
Harley-Davidson Riding Gear Identity
RidingGear_Celebration_Page_10
RidingGear_Celebration_Page_11
RidingGear_Celebration_Page_12
RidingGear_Celebration_Page_13
RidingGear_Celebration_Page_14
RidingGear_Celebration_Page_04
RidingGear_Celebration_Page_05
RidingGear_Celebration_Page_06
RidingGear_Celebration_Page_07
RidingGear_Celebration_Page_08
RidingGear_Celebration_Page_09
Olympics Identity
2018_07_02_STEVEN_SICULAR_WEBSITE_12201
2018_07_02_STEVEN_SICULAR_WEBSITE_1216
Bondwell Identities
Bondwell_IdentityLF_6_20_11_Page_01-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_06-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_05-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_12
Bondwell_IdentityLF_6_20_11_Page_02-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_13-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_08-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_07-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_03-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_10-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_09-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_04-1-1024×663
Bondwell_IdentityLF_6_20_11_Page_14
2018_07_02_STEVEN_SICULAR_WEBSITE_1839-BONDWELL-DESIGN
Bondwell Outfitters
Happy Foot Identity
HF_Identity_Presentation_1_27_10_Page_14
HF_Identity_Presentation_1_27_10_Page_15
HF_Identity_Presentation_1_27_10_Page_20
HF_Identity_Presentation_1_27_10_Page_21
HF_Identity_Presentation_1_27_10_Page_26
HF_Identity_Presentation_1_27_10_Page_27
HF_Identity_Presentation_1_27_10_Page_02
HF_Identity_Presentation_1_27_10_Page_03
HF_Identity_Presentation_1_27_10_Page_06
HF_Identity_Presentation_1_27_10_Page_07
HF_Identity_Presentation_1_27_10_Page_10
HF_Identity_Presentation_1_27_10_Page_11
HF_Identity_Presentation_1_27_10_Page_09
Haspel 1909 Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Haspel Identity
Haspel Identity
Haspel_Hangtag-2_Page_1
Haspel_Hangtag-2_Page_2
Haspel_Hangtag-2_Page_3
Haspel_Hangtag-2_Page_4
Haspel_Hangtag-2_Page_5
Haspel_Hangtag-2_Page_6
Haspel_Hangtag-2_Page_7
Haspel_Hangtag-2_Page_8
Adrianna Papell Identity
Adrianna Papell Identity
Adrianna-Papell-Logo-1024×316-1
2018_07_02_STEVEN_SICULAR_WEBSITE_1298
Adrianna Papell
2018_07_02_STEVEN_SICULAR_WEBSITE_1323
Adrianna Papell
2018_07_02_STEVEN_SICULAR_WEBSITE_1325
Adrianna Papell
Black Label Identity
Black Label Identity
identity_firebrand
identity_blackcolar
identity_hdone
Earl Jean Identity
Earl_Small1
Earl Jeans Identity
Sierra Club Identity
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Paragon Identity
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
OshKosh Genuine Article
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
Osh Kosh Heritage Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Jantzen Identity
Jantzen_Celebration_11.5.19.050
Jantzen_Celebration_11.5.19.051
Jantzen_Celebration_11.5.19.052
Jantzen_Celebration_11.5.19.053
Jantzen_Celebration_11.5.19.054
Jantzen_Celebration_11.5.19.055
Jantzen_Celebration_11.5.19.043
Jantzen_Celebration_11.5.19.040
Synergy House Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
OshKosh Blue Identity
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Scott James Identity
scottjames_Addtosite_Page_067
scottjames_Addtosite_Page_054
scottjames_Addtosite_Page_053
scottjames_Addtosite_Page_052
scottjames_Addtosite_Page_044
scottjames_Addtosite_Page_043
scottjames_Addtosite_Page_041
scottjames_Addtosite_Page_042
scottjames_Addtosite_Page_037
scottjames_Addtosite_Page_038
scottjames_Addtosite_Page_039
scottjames_Addtosite_Page_040
Genuine Article Identity
Genuine Kids Identity
2018_10_30_STEVEN_SICULAR_WEBSITE_0701
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
Haspel Studio Tailored Identity
Haspel Studio Tailored
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Full Circle Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Full Circle Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Robert Rodriguez Identity
robert_rod_Identity_Page_16
robert_rod_Identity_Page_17
robert_rod_Identity_Page_19
robert_rod_Identity_Page_20
robert_rod_Identity_Page_01
robert_rod_Identity_Page_02
robert_rod_Identity_Page_03
robert_rod_Identity_Page_04
robert_rod_Identity_Page_05
robert_rod_Identity_Page_06
robert_rod_Identity_Page_07
robert_rod_Identity_Page_08
robert_rod_Identity_Page_09
robert_rod_Identity_Page_10
robert_rod_Identity_Page_11
robert_rod_Identity_Page_12
robert_rod_Identity_Page_13
robert_rod_Identity_Page_14
robert_rod_Identity_Page_15
Rafaella Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Rafaella Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Color Siete Identity
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2108_10_11_STEVEN_SICULAR_WEBSITE
2108_10_11_STEVEN_SICULAR_WEBSITE
Stride Rite Identity
Stride Rite Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
Cotton & Clay Identity
Cotton & Clay Identity
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_10_30_STEVEN_SICULAR_WEBSITE
2018_12_16_EARNSHAWS_SPORT
2018_12_16_EARNSHAWS_SPORT
