We think of our process as part diligence, part clairvoyance. A marriage of the tangible and the spiritual.
Like any relationship, it begins with a handshake. But that’s where the expected ends. Our process is a fluid one that adapts as we discuss, discover, explore and express what the research and strategic thinking uncovers. That shifts the more we hear, and intuit, from you. That answers both the questions you asked and those you didn’t, and sparks solutions you may never have considered. We think of it as going beyond content, to context. Giving your brand not just a look and feel, but a “think.” A point of view. A path forward.
Connection
the critical first meeting,
learning how we best work together
Discovery
give-and-take discussion of
in-depth diagnostic questions
and initial beliefs
Exploration
intensive research — no stone
unturned — comparing reality
to assumptions
Diagnosis
hypotheses on client opportunity
and possible unknown challenges
Workshop
a panoramic view of the truth of
the brand and its possibilities
Gallery
the big reveal—concepts that
present a point of view and
a path forward
Development
creation of look, feel and
expression for the brand or project
Delivery
completion—and a jumping-off
point for evaluation and next steps
Connection
the critical first meeting,
learning how we best work together
Discovery
give-and-take discussion of in-depth
diagnostic questions and initial beliefs
Exploration
intensive research — no stone unturned
— comparing reality to assumptions
Diagnosis
hypotheses on client opportunity and possible unknown challenges
Workshop
a panoramic view of the truth of
the brand and its possibilities
Gallery
the big reveal — concepts that present
a point of view and a path forward
Development
creation of look, feel and expression
for the brand or project
Delivery
completion — and a jumping-off
point for evaluation and next steps
